Woke washing: what happens when marketing communications don't match corporate practice
Super Bowl 2018's "Woke" Commercials Couldn't Bait Viewers | Teen Vogue
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Woke Capitalism: How Huge Corporations Demonstrate Status by Endorsing Political Radicalism
Belief in business: 2019 is the year of woke advertising — Hue & Tone Creative
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
8 Super Bowl 2017 Ads That Are Woke as Hell | Hornet, the Queer Social Network
WOKE Commercials with NO Point | Try To Guess! | More viewers want to see if I can guess what these woke commercials are trying to sell and it's time to address
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
WOKE "LGBTQ" Ads | Try To Guess! (Viewer Requested) - YouTube
How 'woke' killed off the funny commercial
A Four-Step Guide to Authentic & Effective "Woke" Advertising
The Best of The Worst WOKE Commercials of The Year! Enjoy - YouTube
Army disables comments on new commercials amid criticism it's too 'woke'
How to create woke advertising that resonates locally -
Brands struggle to make "woke" marketing work for them
What CEOs Can Learn from Gillette's Advert - Real Leaders
Are You Woke?!! Why Brands Are So Obsessed With Woke Advertising | by Dr. Abas Mirzaei | The Startup | Medium
The debate over sexy M&M's and woke advertising | Fronteras
Analyzing Woke Brand Commercials — MODA
Woke Advertising - YouTube
8 times 'woke' advertising campaigns misfired, from Pepsi to Listerine | The Independent | The Independent
Are You Woke?!! Why Brands Are So Obsessed With Woke Advertising | by Dr. Abas Mirzaei | The Startup | Medium
Stream episode The Best of the Worst WOKE Commercials of The Year! Enjoy by The Michael Knowles Show podcast | Listen online for free on SoundCloud
Is Woke Advertising Just A Lazy Marketing Gimmick? - GREY Journal
The trouble with 'woke' ads is they're just another cliché | Life and style | The Guardian
